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Stay dope, stay safe: SUP community update

Following an encouraging response and leadership from the global SUP scene and industry, we are trying to do our best to navigate these challenging times. We want to stay connected with YOU and the SUP community through our digital channels (Facebook, Instagram and Twitter). Our vision from day one was to share the SUP [...]

Stay dope, stay safe: SUP community update2020-04-18T13:21:00+00:00

Nordic, playful, fierce: Per Vallbo talks Yster SUP paddle boards

We caught up with Per Vallbo, the founder of Yster SUP, a Swedish SUP brand designing premium coastal paddle boards. What is your brand story and vision? In 2014 we started designing our own boards since we realized that most paddle boards on the market were not designed for Northern waters. We realized that [...]

Nordic, playful, fierce: Per Vallbo talks Yster SUP paddle boards2018-12-06T14:23:43+00:00