With the world in lockdown and COVID-19 pandemic accelerating the transition towards digital, organisations had to adjust their business models and start investing in digital-first strategies. From the world’s most iconic SUP races such as MOLOKAI TO OAHU becoming a global virtual event with a welcoming motto “Anyone. Anywhere. Anything Goes” to a [...]
Stand up paddleboarding is about the journey: at any point you may choose a more challenging path and start racing or just carry on, gliding, discovering, embracing nature, finding peace and yourself. The most unexpected part of this experience is people. Meeting like-minded souls along the way, high on the same stoke. We [...]
By Anna Nadolna, SUPer Whale Founder When does a paddle board become your best companion? When it opens up new riding opportunities and takes you safe through the smoothest and the roughest waters, turning you into an explorer, an adventurer, a nomad, a free spirit, a happy human. I have named a couple [...]
By Anna Nadolna, SUPer Whale Founder You know that line from the indie movie ‘Igby goes down’: ‘She’s a dancer who doesn’t dance and her friend is a painter who doesn’t paint”? Yeah, Tadziu is just like that. He’s a SUP pup who hates water and supposedly “the nicest” rescue dog at the centre, [...]