With the world in lockdown and COVID-19 pandemic accelerating the transition towards digital, organisations had to adjust their business models and start investing in digital-first strategies. From the world’s most iconic SUP races such as MOLOKAI TO OAHU becoming a global virtual event with a welcoming motto “Anyone. Anywhere. Anything Goes” to a [...]
Following an encouraging response and leadership from the global SUP scene and industry, we are trying to do our best to navigate these challenging times. We want to stay connected with YOU and the SUP community through our digital channels (Facebook, Instagram and Twitter). Our vision from day one was to share the SUP [...]
SUPer Whale is based at the heart of a vibrant entrepreneurial tech community and we’ve always been fascinated by all things SUP and start-up. With a new wave of innovations reshaping the worlds of SUP, surf and sustainability we want to dedicate this space to exciting, innovative & disruptive ventures with a potential to improve [...]
With a new wave of innovations reshaping the worlds of SUP, surf and sustainability we wanted to dedicate some of this space to exciting, innovative and disruptive ventures with a potential to improve and redefine the sport and impact the world in a positive way. We wanted to create a platform, to start [...]
SE/ISA Flat Water SUP course, 3-4 April 2018, Bournemouth, England Surf Steps' Surfing England and ISA (International Surfing Association) presenter Andy Joyce held 2018's first ISA Flat Water SUP course in England, at Surf Steps Surf and SUP academy of excellence in Bournemouth, Dorset. The courses enable students, once qualified, to coach Flat [...]
By Anna Nadolna, SUPer Whale Founder I have always been an O’Neill girl. I remember my first ever O’Neill t-shirt straight from Santa Cruz, California. The best gift from my high-school sweetheart whose mom lived in the US. It came with Hershey Kisses and Twinkies - I’ve always had a soft spot for [...]