July 2019
Sewn Again: Flying high in the circular economy circuit
Welcome to SUP Tank Talks: A platform designed to start a conversation about the future of SUP, surf and sustainability with epic people and badass entrepreneurs turning their passion into cool products, solutions [...]
December 2018
Pure, Refined, Distilled: Moonshine Eyewear is set to disrupt the industry, one pair at a time
With a new wave of innovations reshaping the worlds of SUP, surf and sustainability we wanted to dedicate some of this space to exciting, innovative and disruptive ventures with a potential to improve [...]
High above the water
Stand up paddleboarding is about the journey: at any point you may choose a more challenging path and start racing or just carry on, gliding, discovering, embracing nature, finding peace and yourself. The [...]
Stow and go: Paddle Logger founder talks UX and challenges of building a successful start-up around a mobile app
We caught up with David Walker, the founder of Paddle Logger, a mobile app enhancing your experience on the water by providing a simple and easy tracking solution. What is your brand story and [...]
November 2018
Nordic, playful, fierce: Per Vallbo talks Yster SUP paddle boards
We caught up with Per Vallbo, the founder of Yster SUP, a Swedish SUP brand designing premium coastal paddle boards. What is your brand story and vision? In 2014 we started designing our own [...]
October 2018
My Summer of Yster SUP
By Anna Nadolna, SUPer Whale Founder When does a paddle board become your best companion? When it opens up new riding opportunities and takes you safe through the smoothest and the roughest waters, [...]