With the world in lockdown and COVID-19 pandemic accelerating the transition towards digital, organisations had to adjust their business models and start investing in digital-first strategies. From the world’s most iconic SUP races such as MOLOKAI TO OAHU becoming a global virtual event with a welcoming motto “Anyone. Anywhere. Anything Goes” to a [...]
The APP World Tour has announced a provisional schedule for the 2021 season with London confirmed as the fourth stop bringing the World's best SUP Athletes together. The APP has been working closely with all host Cities to develop the right strategy for delivering both World Class action from the World's very best [...]
An estimated 11 million tons of plastic waste enters the oceans annually, threatening the immediate and long-term health of the oceans, environment and humanity. The interconnected crises of plastic pollution, climate change and ongoing COVID-19 pandemic underscore the urgent need for action, solutions and a global paradigm shift. The art industry has a [...]
Following an encouraging response and leadership from the global SUP scene and industry, we are trying to do our best to navigate these challenging times. We want to stay connected with YOU and the SUP community through our digital channels (Facebook, Instagram and Twitter). Our vision from day one was to share the SUP [...]
SUPer Whale is based at the heart of a vibrant entrepreneurial tech community and we’ve always been fascinated by all things SUP and start-up. With a new wave of innovations reshaping the worlds of SUP, surf and sustainability we want to dedicate this space to exciting, innovative & disruptive ventures with a potential to improve [...]
We met Scott McGlashan, Founder of Daddyboards, during the International Surfing Association SUP Instructor Training Course ran by Andy Joyce of Surf Steps in Bournemouth, UK. We’ve been following his SUP surfing adventures and amazing milestones including epic collaboration with the super innovative Sunova brand and the launch of his premium quality eco-friendly balance boards. We [...]
Welcome to SUP Tank Talks: A platform designed to start a conversation about the future of SUP, surf and sustainability with epic people and badass entrepreneurs turning their passion into cool products, solutions and generally creating amazing experiences for their users. We caught up with Louise Hadlow, the Founder of Sewn Again Recycled [...]
With a new wave of innovations reshaping the worlds of SUP, surf and sustainability we wanted to dedicate some of this space to exciting, innovative and disruptive ventures with a potential to improve and redefine the sport and impact the world in a positive way. We wanted to create a platform, to start [...]
Stand up paddleboarding is about the journey: at any point you may choose a more challenging path and start racing or just carry on, gliding, discovering, embracing nature, finding peace and yourself. The most unexpected part of this experience is people. Meeting like-minded souls along the way, high on the same stoke. We [...]
We caught up with David Walker, the founder of Paddle Logger, a mobile app enhancing your experience on the water by providing a simple and easy tracking solution. What is your brand story and vision? At Paddle Logger we are all about enhancing people’s experience on the water. With the services we provide we [...]